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In today’s episode, we explore more of the experiences and visions of both participants and exhibitors, as well as exciting developments in Asia. The dedication and focus of the exhibitors toward building a vegan world are a critical part for VeggieWorld in creating the success of the expos. “I am the founder of Green Monday. Seven years ago, we started to use multiple strategies and multi-media to explore various angles to promote this new eating habit. We also have been working on (vegan) food innovation.” The VeggieWorld Shanghai exhibition in September, 2020 was attended by more than eight thousand guests, and attracted nearly 100 vegan brands from 18 countries and regions, including a surprising number of locally sprouted plant-based meat start-ups. There are many reasons why the support and growth of organizations like VeggieWorld are so critical at this time. More than ever before in human history, this is the time for the greatest leap, and a change toward a cruelty-free, plant-based lifestyle needs to be immediate, as is clearly articulated by world-renowned humanitarian and spiritual Master, Supreme Master Ching Hai. “So, I plead with you for your own sake. Drop that meat. Don't ever even look at it again. Be a child of God. Be noble. Be kind. Be compassionate. That's what you are. You just forget. Please remember that. So, please U turn. All of us should U turn. Turn around now to the opposite direction. The direction of love, for all universal love, of compassion, of reverence for all lives, for all creations of God, of gratitude in action. Save yourself before it's too late. Before cancer claims you, and you leave your children orphans. Before any other kind of sickness takes you away from your loved ones, due to meat, fish, eggs.” While the expos are the way VeggieWorld reaches out and physically engages the industry and public, they also created a social media platform to educate, promote and develop the ‘vegan-o-sphere’ through their online VeggieWorld Magazine. Through this, videos, recipes, books and location reviews are offered and shared by the community within.