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A few years ago, Supreme Master Television had the privilege to introduce to you one of Âu Lạc, also known as Vietnam’s, most reputed vegan pop singers, Ms. Hồ Quỳnh Hương. She has been honored with numerous musical awards both in her homeland and internationally. Today, we will meet her again as a successful founder and entrepreneur of her vegan food business, Loving Vegan Company. “I am very fortunate to have heard Supreme Master Ching Hai’s messages about protecting the environment and our Earth. Since then, I have switched to the vegan diet. As an artist, I thought that I could do something to contribute to society, and this is in line with Supreme Master Ching Hai's wish and direction.” Loving Vegan Food’s products have gone beyond the boundaries of the concept “Only vegans would use vegan products.” With the slogan of “Green - Clean – Vegan,” Loving Vegan Food has launched popular vegan varieties such as Emperor Seasoning Powder, Vegan Dipping Sauce, and Loving Instant Coffee. “I remember four or five years ago when I started to research producing vegan food, my company was one of the first companies in Vietnam specializing in purely vegan products, not vegetarian mixed with vegan. No, all of them must be 100% vegan. I have been very meticulous and strict when selecting raw materials. They must be tested and guaranteed to be 100% vegan first. I worked directly with the Vietnam Academy of Science and Technology (VAST), a reputable government department that specializes in product testing and sets food safety standards and policies for food production.” Hồ Quỳnh Hương shares her secret to success. “To succeed in the plant-based business, I think that first of all, we need to be passionate and fall in love with it. As a plant-based entrepreneur, you should have a goal or ideal, and this naturally helps you overcome challenges and hardships that you’ll learn to live with. The second requirement is to have expertise. I am fortunate to get help from business experts in the food industry. The third thing is, we must be knowledgeable about doing business.” On June 28, 2019, Loving Vegan Group had the honor of being chosen as one of the “Top 100 Best Products for Families and Children” by the Labor & Social Newspaper.