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Today, the world is a world of consumerism, whether we like it or not, we are all reduced to the state of consumers, even more in the North than in the South, but all over the world, we are consumers. These consumers do have a choice on how they consume very tangibly! If I, a mere citizen I need to explain to an industrialist my vision of the world, there is very, very little chance that he would listen to me. However, collectively with all vegans along, I think I can get his attention more easily. And that’s my goal.